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Xbox in 2025: The Duality of Acquisitions and the Future of Exclusives (8 อ่าน)
14 ม.ค. 2568 13:30
As 2025 unfolds, it brings another year of contrasts for Xbox fans.
Microsoft is poised to have one of its most remarkable years for first-party content, thanks to the ongoing impact of its acquisition strategy. After years of requests, Xbox fans are finally seeing results. Notable releases, such as Indiana Jones, were contenders for game of the year, while second-party titles like STALKER 2 and Palworld delivered major successes. Long-awaited titles such as Genshin Impact, the Final Fantasy Pixel Remaster Collection, and even Death Stranding made their way to Xbox. With strong support from Blizzard, Activision, Bethesda, and Xbox Game Studios, 2024 proved to be a stellar year for game releases.
However, there's a significant issue at hand.
Microsoft, which previously emphasized the importance of Xbox-exclusive games, now seems to be moving away from this stance. A major shift in strategy has become apparent as more and more Xbox titles are making their way to PlayStation, prompting concerns from Xbox fans about the future of the platform. With CEO Phil Spencer's comments suggesting that the console is no longer big enough to sustain its operation, questions are rising about Microsoft's long-term position as a platform holder. Will 2025 continue to spark such debates?
The duality that Microsoft faces is striking. It now controls some of the most influential mobile games, the largest shooter service game, the biggest MMORPG, and other billion-dollar franchises. While the Activision-Blizzard acquisition was expected to strengthen Xbox’s position by adding some of the world’s largest entertainment brands, it hasn’t quite sparked the renaissance that many fans hoped for.
Most people understood that the size of Activision-Blizzard meant that exclusive content for Xbox would be rare. However, few could have predicted that this acquisition would lead to Xbox losing exclusivity for some of its most beloved franchises. As I discussed last week, Xbox is now preparing to release titles like Halo, Gears of War, and others on PlayStation and even the upcoming Nintendo Switch 2. This shift follows comments from Spencer acknowledging that Sony uses profits from games like Minecraft to secure exclusivity deals on major titles such as Silent Hill 2, Stellar Blade, and possibly Black Myth: Wukong. Spencer had also previously assured fans that Indiana Jones would remain an Xbox exclusive, only for it to be announced later as a multiplatform title. So, what’s going on here?
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